October 20 – 23, 2022

Pasadena, CA

The 7 Elements of a Viable Story Idea

Multiple Emmy and Golden Globe-Winning screenwriter and producer Erik Bork (HBO’s BAND OF BROTHERS) will present the keys to a viable and marketable story idea in any genre and medium, based on the principles in his new book THE IDEA. Every story idea at its essence is about a problem that needs solved, and Mr. Bork uses the acronym PROBLEM for his 7 Elements: Punishing, Relatable, Original, Believable, Life-Altering, Entertaining and Meaningful. He will highlight the importance and provide specifics on each element, and discuss why writers should focus more on the concept development process than they typically do, ideally vetting their ideas until they have one that professionals would deem “worth writing.”