Panel: What Should Authors Expect From Publishers’ Marketing Efforts?

Marketing can be a publisher’s biggest strength or weakness—with some books seemingly pre-destined for bestseller status, while others disappear into mid-list obscurity. In this session, Guy LeCharles Gonzalez—Writer’s Digest‘s former publisher and marketing director—moderates an interactive panel discussion featuring professional marketers who will discuss what they really do—and don’t do—for their books and authors; identify the most effective aspects of an author’s platform; and highlight some of their favorite success stories. There will also be time for questions, so come prepared!