October 20 – 23, 2022

Pasadena, CA

The Nitty Gritty on Giving a Book Talk for Your Novel

This session takes a deep dive into the nuts and bolts of giving a successful book talk.

Topics include:

  • Your talk: Engaging with a soft sell; it’s about you, what inspired you, the nonfiction hook for your fiction… and the boo.
  • Getting invited to speak: Pitching to libraries, bookstores, book groups.
  • Teaming up: With other writers, groups
  • Your PR kit: Your website, your bookmarks or business cards
  • Promoting your events: Social media, press releases to local media, newsletter
  • Selling your books: Teaming up with a bookseller or doing it yourself (stocking, schlepping, pricing, setting up, taking cash/credit cards)
  • Signing: Your catch phrase Seeding your mailing list
  • Take-aways: Leaving them with something to remember you by